A note from Travis:

“Pret means “ready” to most Francophones and “fun” in the Belgian Flemish dialect of Dutch.  We think this beer lives up to both of those interpretations!” said Fritts. “For me, it’s a sense of history in a glass. You could imagine people celebrating the arrival of spring in the early 19th century before the rise of industrialization in a way that would feel very comfortable to modern folks.”

“There are too many instances in commercial brewing where developing a new beer revolves around price point where you start with the desired shelf price and work the recipe backwards,” said Fritts.  “We took the opposite approach and decided to make the very best wit example we could.”